The 5th Annual International Sherry Week returns. From the floral delights of a chilled Manzanilla or Fino, to the rich and nutty notes of an Amontillado and Oloroso; and from the intense umami flavours of a Palo Cortado, to the sweet caramel heaven that is Pedro Ximenez – #SherryWeek is the week to taste, discover and love them all.
In 2017, ISW had more than 2,500 registered events in 30 countries and overseas territories – an increase of 25% for the third consecutive year. Not only is it Sherry’s main event, ISW is also one of the most celebrated annual events in the wine world.
The majority of events were gastronomy-focussed (65%), such as pairing menus, with the second-most popular being retail events (23%), including tastings and promotions, while sherry cocktails are a fast-growing area (17%).
Best ISW Event – win 1,000€ worth of Sherry wines! Sponsored by the Jerez Chamber of Commerce, this year will see the return of the Best ISW Event Competition. Participants could win 1000€ in Sherry Wines, based on their event being innovative and original. Chinese Sherry entrepreneur, and Sherry Explorer, Monica Zhou won last year’s prize for the most innovative business initiative in Sherry Week. Monica ‘s company, Shanghai Talentum Trading, imports and distributes wines in China. To be eligible to win, How to win the Best Sherry Week Event